Senior Marketing Manager
Full job description
About us
AI-Future AG is a start-up from Basel. We are developing an AI-based learning game with a revolutionary didactic concept for children aged 9 to 13. The game is aimed directly at families in German-speaking countries.
The role
You position AI-Future AG and our learning game in the market. Marketing does not yet exist as a function of its own at our company: you build it from scratch, from positioning to market entry, working directly with the management team.
What you will do
- Develop the positioning and brand of AI-Future AG and our learning game, guided by the motto “Play. Learn. Grow. Discover.”
- Plan and carry out the market entry in German-speaking countries
- Build the product website as well as channels, content and public relations
- Explain to parents what makes our learning game different
- Sharpen the company’s profile towards applicants, partners and investors
- Set up key metrics and take responsibility for the marketing budget
- Work closely with game design and EdTech so that marketing only promises what the game delivers
What you bring
- Several years of experience in consumer marketing, ideally for games, apps, family or education products
- Experience in building a brand and a market entry from the very beginning
- A sense for responsible communication around products for children
- An independent, hands-on way of working in a small team
- Fluent German and very good English
What we offer
- A key role with plenty of room to shape things before market entry
- Short decision paths and direct collaboration with the management team
- Hybrid work in Basel